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February 28, 2015


The old Honest Weight Coop on Central Avenue also carried expensive upscale items, but the store was full of bins containing inexpensive bulk items. One could get out of the place without going bankrupt, but this new store is a different creature. For example, take this new item on the shelf, a jar of spaghetti sauce. No way would I purchase an 19.8 ounce jar of spaghetti sauce for eight dollars, no freakin’ way is that stuff going to be worth the price. There’s plenty of overpriced stuff like that throughout the store these days. But what stopped in my tracks was the picture on the label, an interesting painting of a lady’s face from an old master’s painting:

Organic Tomato

Very nice, eh? I forget what nonsense they wrote on the back of the bottle, Michelangelo and the ceiling of the Sistine Chapel I think. Actually, the woman’s face is a small part of a painting from the 1500s that I’ve posted before on this blog, Judith Beheading Holofernes by the Italian master Caravaggio. Maybe some label printer or an ad executive made an error, or maybe the people who peddle this stuff figured the average consumer who would pay so much money for a dollop of tomato sauce wouldn’t notice something like this. Who knows. But I’ll have to say that is one hell of a painting to associate with a jar of blood red tomato sauce.

Judith Beheading Holofernes by the Italian master Caravaggio.